Sony India today added two new models to its 4K TV portfolio and refreshed its Bravia line-up by unveiling 20 new television sets. The new models in Sony's 4K range have displays measuring 55-inch (KD-55X9004) and 65-inch (KD-65X9004) and are priced at Rs 3.05 lakh and Rs 4.05 lakh, respectively. The previous 4K TV that Sony unveiled cost Rs 17 lakh and had screen measuring 84-inch.
These 4K Ultra HD LED TVs have a resolution of 3840 x 2160 pixels, which is four times that of a full-HD TV. The extremely high resolution produces a wide range of colours and crystal clear images thereby offers an ultimate viewing experience. Users can plug in DVD and Blu-ray players and set-top boxes and these TVs convert the content into 4K resolution.
According to KenichiroHibi, managing director, Sony India, "Over the years, Sony India has established market leadership in flat-panel televisions category and we aim to further strengthen this position with the newly launched line-up of 4KBravia televisions. With the launch today, we are targeting a bigger market for 4K TVs by introducing the technology at a very strategic price-point. We will be increasing our Bravia marketing budget to Rs 250 crore and channel counters to 7,000 in FY13."
He added that the company would launch a new range of affordable and compact TV sets by the end of this year. "We will launch affordable television sets for tier II and III cities this year and keep prices around Rs 15,000," he said.
The company is expecting Tier 2 and Tier 3 cities to boost volume, while sales of high-end products in the big metro markets will push its revenue margins. It is also targeting 20
