Showing posts with label Google Glass. Show all posts
Showing posts with label Google Glass. Show all posts

Google To Target Pay Per Gaze AD | Future AD World | New Google's Advertising Program

Pay Per Gaze Advertising

Pay-Per-Gaze! Advertising models in the future may be based on a 'Gaze Tracking System' that monitors eye movements to pin down what the user is looking at and charge advertisers accordingly. The move from 'clicks' to pupil dilations may come after technology giant Google's patent for a Gaze Tracking System became public last week. Pay-per-click is an internet advertising model currently used to direct traffic to websites, in which advertisers pay the publisher ( typically a website owner ) when the ad is clicked.

Originally filed in May 2011, the patent presents an idea for wearers of a head mounted device ( and in 2013 observers are guessing this may be Google Glass ) to have gaze tracked so that the system can pin down exactly what the user is looking at and even the emotional responses via pupil dilation, phys.org reported.

Information about where the user was gazing when viewing the external scene would be sent over to the server.
An image recognition algorithm would be excited on the scene images to identify items within the external scene viewed by the user. A gazing log tracking the identified items viewed by the user would be generated.

"To date eye tracking systems have mostly been limited to research endeavours because of the intrusiveness, high cost, and reliability of these systems," according to the patent.

Google plans to set up an advertising model of pay-per-gaze. "Under a pay-per-gaze scheme, advertisers are charged based upon whether a user actually viewed their advertisement," the patent explained.

What is Google Glass | How does Google Glass Works | Future Vision | Price | Release Date

What is Google Glass | How does Google Glass Works | Future Vision | Price | Release Date

Google officially launched their new Google Glasses(Head Mounted Display), Though Google announced its product last year, the new video provides "substantially more detail" about the headset's functionality, and a more accurate depiction of how it will actually look.


WHAT IS GOOGLE GLASS ? ↓

Google Glass is an attempt to free data from desktop computers and portable devices like phones and tablets, and place it right in front of your eyes. Google Glass displays information in a smartphone-like hands-free format, that can interact with the Internet via voice commands.

Essentially, Google Glass is a type of camera with display, battery and microphone in-built into spectacle frames so that you can perch a display in your field of vision, take pictures, search and translate where-ever you go.


HOW DOES GOOGLE GLASS WORKS ? ↓

What is Google Glass | How does Google Glass Works | Future Vision | Price | Release Date



GOOGLE GLASS PRICE AND RELEASE DATE : ↓

Google hopes to launch Glass by early 2014, though the company is already pushing out developer editions, priced at $1,500. A consumer version will be available by the end of 2013 for under $1,500.